In today's knowledge economy, intellectual assets ("IA") (which includes intellectual property ("IP")) are the primary drivers of corporate earnings for many enterprises. Businesses do not fully appreciate the "value generating" ability of IA and IP as yet. Thus, companies have neglected to actively manage their IA and IP portfolio while investors have encountered problems in accurately assessing the value of IA and IP.

As Chinese companies continue to grow domestically and expand internationally, it is timely to consider how Chinese companies can evolve their strategies to preserve and maintain IA and IP values so as to sustain its global competitiveness.

This Summit aims to be the first IA and IP management conference in China. Its objective is to demystify IA/IP management and its day-to-day application in real business for senior business and management executives, entrepreneurs, investors and IP-related professionals.

Pre-Conference Workshop
IA Management Primer: A Foundation Course

Date: 26 October 2006 (1:30pm to 6:00pm)
Venue: Guanghua School of Management, Peking University

Main Conference
Understanding and Redefining Corporate Value in Creative China:
The Art of Effectively Creating, Managing and Measuring Intellectual Assets

Date: 27 October 2006 (830am to 630pm)
Venue: Kuntai Royal Hotel, Beijing (http://www.kuntairoyalhotel.com/)

- Senior management executives involved in business development, strategic planning and intellectual value creation and management
- CTOs, CIOs, CEOs, and CFOs of hi-tech, bio & pharmaceutical and new media companies
- Entrepreneurs, starts ups and emerging companies
- R&D directors, marketing directors, brand managers, intellectual assets managers
- IP lawyers, IP specialists, IP advisors, and general counsels
- Policy-makers and strategists, researchers, academia in business strategy, IP and related fields

- Meet one-to-one with industry and IP experts and thought leaders in vertical industries and government departments.
- Bring new and creative ideas back to the office by attending keynote presentations.
- Solidify business relationships through a balance of strategic business meetings and networking activities.
- Gain "hands-on" experience and accurate practical/commercial insights into the evolving and dynamic Chinese Market

IAM generates value by enabling more effective technology licensing and lowering intellectual property creation and maintenance costs. In addition, IAM can generate value by helping create new uses for dormant intellectual property, and by enabling a company to better align its R&D with strategic business goals.

This workshop will provide participants with an overview of IAM, and its role in today's businesses. It will discuss management strategies that minimize the cost of IA/IP portfolio and maximize the revenue created by those rights. This primer workshop will prepare participants for the Main Conference.

It will also explore the various IAM models, measurement systems and intellectual assets reporting -E.g. identifying potentially valuable IP when it is developed; evaluating it in order to determine the appropriate form legal protection should take; in the case of IP that is to be licensed, how does one identify suitable licensees and negotiating a mutually acceptable license; IP originating organization must also be on the alert for other organizations making unauthorized use of their protected IP and be prepared to challenge them, in the courts, if necessary.

Trainers:
Gordon McConnachie, Board Chairman of IA Centre Scotland
Sharon Oriel, Partner, Talisker & Associates, LLC
Audrey Yap, Partner, Yusarn, Audrey and Partners

- Sharon Oriel, Talisker & Associates, LLC (Michigan, USA)
- John Howkins, Director, Intellectual Property Charter (UK)
- Ian Charles Stewart, Co-Founder, WiReD Magazine and Chairman, SevenPeaks Capital
- LIANG Gui, Director, China Torch Program, Ministry of Technology
- Dr. Gordon McConnachie, Board Chairman of the Scottish Intellectual Assets Center and affiliate of iCMG group (UK/EU)
- Mr. David Llewelyn, Partner and Head of European IP, White & Case LLP (London), Director, IP Academy, Singapore and Professor, King's College (London)
- Mr. Dimitrios T. Drivas, Partner, White & Case, LLP
- Mr. Robert L. Raskopf, Partner, Quinn Emanuel Urquhart Oliver & Hedges, LLP
- Mr. Robert Sanders, Partner, Global IP Services LLP
- Dr. Shlomo Cohen, Partner, Shlomo Cohen & Co Law Office, (Tel Aviv)
- Ms. Audrey Yap, Partner, Yusarn, Audrey and Partners (Singapore)
- Mr. Chiew Yu Sarn, Partner, Yusarn, Audrey and Partners (Singapore)
- Paul Schmidt, Baker & Mckenzie (Hong Kong)
- Low Pei Lin, Partner, Allen & Gledhill
- ZHANG Weiyin, Vice Dean, Guanghua School of Management, Peking University
- TONG Zixian, Vice Chairman, ASUSTeK Computer Inc.
- JIANG Nanchun, Chairman, Focus Media
- ZHOU Yunfan, CEO, KongZhong Corp.
- FENG Jun, CEO, Huaqi Information Digital Technology Co., Ltd.
- Tim Heberden, Managing Director, Brand Finance (Australia) Pty Ltd
- Davis Wang, eBay, China
- BAI Changhong, Assistant Mayor of Lijiang Municipality